The Vita Coco Company, Inc. is a global beverage enterprise, founded in New York in 2004, primarily engaged in the development, marketing, and distribution of its flagship Vita Coco-branded coconut water. Its extensive market presence spans the United States, Canada, Europe, the Middle East, and the Asia Pacific region. Beyond its core product, the company's diverse portfolio encompasses coconut oil and milk, Hydration Drink Mix (a powdered flavored coconut water), sparkling water, the plant-based energy drink Runa, purified water under the Ever & Ever label, and PWR LIFT, a protein-enhanced fitness beverage. The firm leverages a broad distribution network, reaching consumers through club stores, grocery chains, pharmacies, mass merchandisers, convenience stores, online channels, and foodservice providers. Furthermore, Vita Coco acts as a wholesale supplier of coconut water and coconut oil categories to other retailers. Originally known as All Market Inc., the company officially adopted The Vita Coco Company, Inc. as its name in September 2021.