Blue Apron Holdings, Inc. operates a direct-to-consumer platform specializing in the delivery of curated original recipes alongside fresh, seasonal ingredients. Complementing this, the company also runs Blue Apron Market, an e-commerce site offering a range of cooking tools, kitchenware, pantry items, and other culinary products. Additionally, it provides Blue Apron Wine, a direct-to-consumer wine delivery service featuring selections specifically chosen to pair with its meal kits. The company serves a diverse clientele, including young couples, families, single individuals, and empty-nesters. Customers primarily access and place orders for these services through its website or mobile application, predominantly within the United States. Blue Apron Holdings, Inc. was established in 2012 and is headquartered in New York, New York.