Established in 1995 and based in Tampa, Florida, AutoWeb, Inc. operates as a digital marketing enterprise exclusively serving the automotive industry across the United States. Its primary objective is to equip car manufacturers and dealerships with the tools to effectively market and sell both new and used vehicles to consumers. Among its core offerings are lead generation programs: one for new cars, where interested buyers can inquire about specific models' pricing and availability, and another for used vehicles, enabling consumers to perform precise searches based on criteria such as cost, brand, mileage, and geographical location. AutoWeb also provides WebLeads+, a feature that presents various promotional coupons on a dealer's website, and Payment Pro, a conversion tool that instantly calculates monthly payment options for online visitors. Furthermore, the company sells dedicated advertising space on its network of automotive websites, which themselves serve as valuable resources for consumers navigating vehicle purchase decisions. Its direct marketing platform allows manufacturers to strategically target active car shoppers, while a click traffic referral program delivers targeted pay-per-click advertisements based on vehicle type and region. The company rebranded to AutoWeb, Inc. in October 2017, having previously been known as Autobytel Inc.