The Innovator U.S. Equity Buffer ETF (BAPR) is structured to provide investors with returns tracking the SPDR S&P 500 ETF Trust (SPY). This is achieved with an important dual feature: it shields shareholders from the first 9% of any market declines during its investment cycle, but also sets a predefined ceiling on potential gains. Investors have the flexibility to hold the ETF long-term, as its protective features and maximum return limit are re-established at the conclusion of each approximately annual outcome period.