Birks Group Inc. is an enterprise specializing in the creation, production, and sale of upscale jewelry, watches, sterling and plated silver items, and gifts across both the United States and Canada. Its operational structure comprises two main divisions: Retail and Other. The company's diverse array of products includes exclusive designer pieces, diamonds, gemstone and precious metal adornments, rings, ceremonial wedding bands, earrings, bracelets, necklaces, individual precious gemstones, gold items, and pearls. As of June 23, 2022, Birks Group maintained a significant retail footprint, operating 24 Maison Birks boutiques in major Canadian cities, a Brinkhaus store in Calgary, and two establishments showcasing Graff and Patek Philippe brands in Vancouver. Beyond these branded locations, the company also distributes and sells exquisite jewelry collections through Mappin & Webb and Goldsmiths outlets, alongside a robust e-commerce presence. Additionally, it engages in the gold exchange sector. Founded in 1879, the organization originally operated under the name Birks & Mayors Inc. before adopting its current designation, Birks Group Inc., in September 2013. The company's headquarters are located in Montreal, Canada.