Innovid Corp. provides an independent software platform primarily focused on ad serving and creative solutions. The company assists advertisers, publishers, and media agencies with the complete process of TV advertisement management, including their conception, distribution, and performance analysis across connected TV (CTV), mobile devices, and desktop environments. In addition to these core ad functions, Innovid also offers services for creative asset management, identity resolution, and specialized tools for publishers. Its diverse client portfolio includes major sectors such as consumer packaged goods, pharmaceuticals and healthcare, financial services, automotive, and technology, alongside third-party agencies and publishers. Innovid operates with a global reach, serving territories in the United States, Canada, Europe, the Middle East, Africa, Latin America, and the Asia Pacific region. The company was founded in 2007 and its corporate headquarters are located in New York, New York.