National Beverage Corp., operating through its various subsidiaries, specializes in the creation, production, promotion, and distribution of a diverse portfolio of beverages. Its primary markets are the United States and Canada, where it offers sparkling waters, fruit juices, energy drinks, and carbonated soft drinks. The company particularly targets consumers who prioritize an active and health-conscious lifestyle, providing them with options like LaCroix, LaCroix Cúrate, LaCroix NiCola, Clear Fruit, Rip It, Everfresh, Everfresh Premier Varietals, and Mr. Pure. Additionally, its selection includes carbonated soft drinks sold under the well-known Shasta and Faygo brand names. The firm distributes its products to major retailers and a multitude of smaller, local businesses, utilizing take-home, convenience, and food-service channels. National Beverage Corp. was established in 1985 and is based in Fort Lauderdale, Florida.