GAN Limited, a company founded in 1999 and based in Irvine, California, specializes in delivering business-to-business (B2B) software-as-a-service (SaaS) solutions. Its primary focus is supporting online casino and sports wagering platforms across various global regions, including the United States, Europe, and Latin America. The company's operations are divided into two main areas: a B2B division and a direct-to-consumer (B2C) division. For its B2B clients, GAN provides and licenses GameSTACK, a proprietary internet gaming platform. This comprehensive, ready-to-use technology enables regulated online real-money gambling, sports betting, and virtual simulated gaming. Its clientele includes regional and individual tribal casino operators. Under its B2C arm, GAN directly engages end-users via its coolbet.com website, offering a range of services such as online sports wagering, digital casino games, and peer-to-peer poker. Additionally, the company extends various supplementary services, including software development, marketing strategies, and customer assistance. These offerings are designed to facilitate the smooth implementation and continuous operational upkeep of its advanced software systems.