Glory Star New Media Group Holdings Limited (GSMG) is a Chinese enterprise primarily engaged in advertising and content creation. Its comprehensive suite of services extends to mobile and online digital advertising solutions, alongside various media and entertainment ventures. A cornerstone of its digital presence is the CHEERS app, a dynamic e-commerce platform that offers users a rich array of functionalities, including an online marketplace, live streaming, a library of series TV shows, online games, short video content, variety programs, and dramas. Furthermore, GSMG is actively developing two new applications: CheerCar, focused on interactive entertainment, and CheerChat, designed as an overseas social audio platform. Established in 2016, the company maintains its headquarters in Beijing, China.