IZEA Worldwide, Inc., in collaboration with its subsidiaries, operates digital marketplaces designed to unite marketers with content creators. The company's advanced technological suite streamlines various functions, including content production management, precise creator search and targeting, competitive bidding processes, comprehensive analytics, and secure payment handling. Through its proprietary platform, IZEA oversees influencer marketing campaigns for its client base. The firm primarily generates revenue by offering influencer marketing and custom content solutions, distributed through its dedicated sales force and specialized platforms such as IZEA Exchange, BrandGraph, and Shake. Established in 2006, the company, headquartered in Orlando, Florida, was formerly recognized as IZEA, Inc. before officially changing its name to IZEA Worldwide, Inc. in August 2018.