Magic Software Enterprises Ltd. (MGIC) is a global technology company specializing in a diverse range of software solutions and IT services. It provides proprietary application development tools, business process integration solutions, industry-specific software, and information technology outsourcing services to clients in Israel and worldwide. The company operates through two main segments: 1. Software Services: This division is responsible for the design, marketing, sales, and ongoing support of application platforms, various software applications, and solutions for business and process integration, along with associated services. 2. IT Professional Services: This segment delivers expert IT support, encompassing services like infrastructure planning and implementation, bespoke application development, technology strategy and deployment, communication solutions, and supplementary outsourcing arrangements. Magic Software offers a robust portfolio of proprietary application platforms, including: Magic xpa: For developing and deploying enterprise-grade business applications. AppBuilder: Tailored for constructing, implementing, and maintaining high-performance, mainframe-compatible business applications. Magic xpi: Facilitates seamless application integration across systems. FactoryEye: Provides virtualization capabilities for production data. BusinessEye: An organizational business intelligence platform. Magic SmartUX: Enables the creation of cross-platform mobile business applications. Furthermore, the company delivers specialized vertical software solutions such as: Clicks: A dedicated software solution for healthcare providers. Leap: Supports various business operations and management systems. Hermes Cargo: A comprehensive package for managing air cargo ground handling operations. HR Pulse: A single-tenant Software-as-a-Service (SaaS) tool for human resources management. MBS Solution: A system for overseeing television broadcast management. Nativ: Designed for the administration of rehabilitation centers. Mobisale: Streamlines sales and distribution field activities for consumer goods manufacturers and wholesalers. Beyond its product offerings, Magic Software also provides essential support services, including software maintenance, technical assistance, training, and consulting. Originally incorporated in 1983 as Mashov Software Export (1983) Ltd., the company officially rebranded to Magic Software Enterprises Ltd. in 1991. Its corporate headquarters are situated in Or Yehuda, Israel.