My Size, Inc., an Israeli company based in Airport City, specializes in developing and marketing mobile measurement technologies. These innovative solutions cater to various sectors, including online fashion and apparel retail, parcel shipping, and do-it-yourself projects. Their product offerings include: MySizeID: An application that allows consumers to create a personalized online profile of their body measurements, facilitating accurate clothing fit when shopping online. BoxSize: A parcel measurement app that enables users to determine the dimensions of their packages using a smartphone, calculate shipping costs, and arrange for convenient pickup services. SizeUp: An application that effectively transforms a smartphone into a digital tape measure. SizeIT: A smart measuring tape Software Development Kit (SDK) designed to provide users with the ability to instantly and precisely measure objects with a simple movement of their mobile device. Established in 1999, the company was originally known as Knowledgetree Ventures, Inc. before officially adopting the name My Size, Inc. in January 2014.