Natural Grocers by Vitamin Cottage, Inc. (NGVC) operates as a retailer specializing in natural and organic food items and dietary supplements across the United States. Its stores provide an extensive array of natural and organic groceries, including fresh produce and bulk foods. The comprehensive grocery selection spans dry, frozen, and canned goods; fresh meats and seafood; dairy products and their plant-based alternatives; prepared foods; fresh bread and baked items; and a variety of beverages, including beer, wine, and hard cider. A significant portion of their inventory comprises private label products, offering a wide range of essentials such as pasta, sauces, canned goods (beans, vegetables), frozen items (vegetables, fruits, meals, pizza), baking mixes, plant-based butter, various oils, sweeteners (honey, maple syrup), coffee, chocolates, meats (bacon, jerky), snacks (popcorn, chips), and household staples like eggs, cheese, applesauce, water, paper products, and cleaning supplies. Beyond edible goods, Natural Grocers also stocks private label and brand-name dietary supplements; natural and organic body care items covering cosmetics, skincare, haircare, and personal care; pet care products and food; books and informational guides; and general household merchandise like cleaning supplies, soaps, and baby diapers. Operating under the "Natural Grocers by Vitamin Cottage" brand, the company had 162 stores spread across 20 states as of February 1, 2022. A key differentiator is its commitment to customer well-being, demonstrated through science-backed nutrition education programs designed to empower informed health and dietary choices. Established in 1955, Natural Grocers by Vitamin Cottage, Inc. is based in Lakewood, Colorado.