NIQ Global Intelligence Plc operates as a consumer insights company, deploying an advanced AI-driven platform to meticulously analyze vast shopping data. Its services yield crucial understandings of worldwide consumer behavior, empowering brands, retailers, and various other clients to make well-informed strategic and operational decisions. The firm's activities are geographically segmented into three main areas: the Americas (covering both North and Latin America), EMEA (Europe, the Middle East, and Africa), and APAC (encompassing Asia and the western Pacific). NIQ was established on June 6, 2017, and its corporate headquarters are located in Chicago, Illinois.