Qutoutiao Inc. is a Chinese enterprise specializing in mobile platforms for the delivery, enjoyment, and exchange of casual entertainment content within the People's Republic of China. Its flagship product, the Qutoutiao mobile application, gathers articles and video content from various providers, presenting personalized, real-time feeds to its users, and also facilitates online data and transaction processing services. The company further offers Midu Novels, a mobile application that provides free literature monetized through advertising, alongside its companion app, Midu Lite. Established in 2016 as Qtech Ltd., the firm rebranded to Qutoutiao Inc. in July 2018 and is headquartered in Shanghai, China.