QVC, Inc. markets and sells consumer products through live televised shopping programs. It is retailer of consumer products, which are marketed and sold primarily by merchandise, televised shopping programs, the Internet and mobile applications. The firm offer many QVC-exclusive products, as well as popular brand name and lesser known products available from other retailers and many of its products are endorsed by celebrities, designers and other well-known personalities who often join presenters to personally promote their products and provide lead-in publicity on their own television shows. The company was founded by Joseph M. Segel on June 13, 1986 and is headquartered in West Chester, PA.