Stitch Fix, Inc. functions as an online retailer, providing a diverse selection of clothing, footwear, and accessories throughout the United States. Its product offerings, available via its website and mobile application, encompass items like denim, dresses, blouses, skirts, shoes, jewelry, and handbags, all marketed under the proprietary Stitch Fix brand and catering to men, women, and children. Established in 2011, the company was initially known as rack habit inc. before formally rebranding to Stitch Fix, Inc. in October of that year. Its corporate base is located in San Francisco, California.