Headquartered in Beijing, People's Republic of China, Scienjoy Holding Corporation operates mobile live streaming platforms. The company's core business centers on interactive live broadcasts, facilitating direct engagement between content creators and their audience. Through these platforms, users can interact with broadcasters via online chat functionalities, virtual item purchases, and integrated games. As of December 31, 2021, the firm reported a substantial user base, including 840,640 paying customers and 288,898 active broadcasters. Scienjoy manages four distinct live streaming services: Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming, and BeeLive Live Stream. Additionally, it offers technical development and advisory services. Founded in 2011, Scienjoy Holding Corporation operates as a subsidiary of Lavacano Holdings Limited.