TrueCar, Inc. is a U.S.-based technology and communications firm that provides internet-driven services. Its primary offering is an online platform, accessible through its website and mobile applications, designed to empower consumers. This platform allows users to access precise, market-driven pricing data for both new and pre-owned vehicles, and to seamlessly connect with its vetted network of TrueCar certified dealerships. Beyond its consumer-facing platform, TrueCar extends its expertise to the financial sector. The company delivers forecasting and advisory services specifically focused on determining the future residual value of automobiles. Financial institutions leverage these insights to underwrite automotive loans and leases, and to accurately assess risk and exposure across their diverse loan, lease, and fleet portfolios. TrueCar also ensures both consumers and dealers have access to accurate, geographically tailored, and real-time pricing intelligence. Further enhancing its offerings, the company provides "TrueCar Trade," a service that furnishes consumers with comprehensive information about their trade-in vehicle's worth, allowing them to secure a guaranteed trade-in price before ever stepping foot in a dealership. For its dealer partners, TrueCar offers "DealerScience," a suite of advanced digital retailing software tools. Originally established as Zag.com Inc., the company was incorporated in 2005 and maintains its corporate headquarters in Santa Monica, California.