Vericity, Inc. focuses on delivering vital life insurance coverage tailored for the middle-income demographic across America. The company operates through two distinct operational arms: its Agency division and its Insurance division. Through its Agency segment, Vericity facilitates the sale of life insurance policies from various independent insurance providers. This is accomplished via its extensive call center network, a roster of independent agents, and other marketing organizations. Additionally, this division is active in generating valuable insurance sales leads through its eCoverage digital platform. Conversely, the Insurance segment directly underwrites and offers its own range of products, encompassing term life policies, accidental death benefits, and final expense coverage. Vericity, Inc.'s primary corporate office is situated in Chicago, Illinois.